Weekend + (Rakuten)
Background
Rakuten travel wants to have the itinerary creation support app to help the user create itineraries and purchase flight, hotel and rent through the app from Rakuten travel
Case
Support Application
Situation
With the competition growth of the travel industry in Japan, Rakuten travel wants to create a support app to increase customer loyalty and service.
Task
Research and data analysis to understand the missing area in the travel industry that can support user plan their travel plan.
Action - Summary
Data analysis, functionality analysis, competitor analysis, user analysis, KPI to understand and define new ideas to support user travel planning
Prepare the workshop with related functions to get the alignment with the ideas.
Create the High-fidelity wire and run usability testing and report with related functions to prioritize for the release phases plan.
Action - Details
Discovery
Based on the research we understand over 25% Japanese use package when they travel
Google Design sprint workshop
Running a workshop with related functions to identify the idea, journey mapping, information architecture…etc
Low-fidelity wire
create low-fidelity wireframe for the internal usability testing
Usability testing
Pick up the internal user in Rakuten by screening section, then run the in person usability testing
Project Management
Based on the budget constraint I am also in-charge of the project documentation and specsfication
Final Design and Documentation
Based on the result and roadmap prioritization, the support app was launched in 2019 with the documentation and Design library as a set