I simplify complex products and turn user behavior into measurable growth
I’m a Senior Product Designer with 8+ years of experience designing fintech, e-commerce, and large-scale consumer products. I lead the complete design process—from discovery and behavioral analysis through interaction design, validation, and delivery.
My work has helped increase Passkey adoption by 61%, improve e-commerce conversion by 15.28%, and create scalable design systems and product frameworks. I also integrate Figma and Claude AI into my workflow to accelerate exploration, documentation, iteration, and engineering handoff.
Paidy (Paypal Group)
Increasing Passkey Adoption Through Behavioral UX
Redesigned the authentication experience with progressive Passkey onboarding, increasing adoption by 61%, reducing SMS authentication costs by 30%, and delivering a faster, more secure sign-in experience.
Scaling the Merchant Dashboard Experience
Redesigned the Merchant Dashboard information architecture and navigation around merchant workflows, improving feature discoverability and establishing a reusable component library for more consistent, scalable product development.
Creating a Scalable UX Validation Framework
Established a shared Identify → Verify → Goal → Validate framework that aligned Design, Product, and Engineering, standardized design reviews, and increased confidence before development.
Philip Morris Japan
IQOSPHERE - Localizing a Global Design System for Japan
Led the localization of a global design system across web and LINE experiences, combining research, cross-functional workshops, and scalable components to increase conversion by 15.28%, returning users by 29.48%, and NPS by 3.25%.
Rakuten
Rakuten Travel
Optimized the booking experience by simplifying the user journey and removing friction across key conversion flows. This refinement significantly enhanced overall usability and navigation efficiency for the end-user.
Weekend+
Redesigned the content architecture to enhance accessibility and deepen user engagement. By creating a more intuitive discovery experience, I successfully increased interaction rates with lifestyle-oriented content.
I enjoy solving complex product problems where user behavior, business goals, and technology intersect.
If you're building products that require thoughtful UX strategy and measurable impact, I'd love to connect.