I bridge the gap between complex financial systems and human behavior
For the past 8+ years, I've been designing products that turn complex workflows into intuitive experiences. Through research-driven product design across fintech, e-commerce, and mobile, I've helped millions of users adopt new digital behaviors with confidence.
Paidy (Paypal group)
Passwordless Authentication
Introduced a authentication experience with a guided Passkey onboarding flow that reduced sign-in friction, increased Passkey adoption by 61%, reduced SMS costs by 30%, and delivered a faster, more secure login experience.
Redesigning the Merchant Experience
Strategically prioritized Apple IDV nudges around the Pay → Spend → Enable journey to align business goals with user intent, driving eKYC adoption without disrupting the core payment experience.
Validation Framework
Established a scalable validation framework—Identify → Verify → Goal → Validate—to align design, product, and engineering. This standardized process significantly reduced rework and enhanced cross-team decision-making efficiency.
Philip Morris Japan
IQOSPHERE
Redesigned key eCommerce user journeys to reduce friction, increasing conversions by 15% and returning users by 29% through a more seamless, retention-focused experience.
Rakuten
Rakuten Travel
Optimized the booking experience by simplifying the user journey and removing friction across key conversion flows. This refinement significantly enhanced overall usability and navigation efficiency for the end-user.
Weekend+
Redesigned the content architecture to enhance accessibility and deepen user engagement. By creating a more intuitive discovery experience, I successfully increased interaction rates with lifestyle-oriented content.
I enjoy solving complex product problems where user behavior, business goals, and technology intersect.
If you're building products that require thoughtful UX strategy and measurable impact, I'd love to connect.