IQOS.jp (Philip Morris)

 

Background

IQOS.jp is the EC platform to purchase IQOS products and delivery to customer

Case

EC site

 

Situation

The head office has created a new Global Design system Guideline at end of the 2020 and Japan needs to apply it with the localized Experience Framework to target the new product launch in Sept 2021.


Task

Define the localized guideline for IQOS.JP web and LINE platform, and apply it at the same time when the new product launch on Sept. Also use Zeroheight to document the guideline for cross Function to follow.


Action - Summary

  1. map out and inventory to identify the area on IQOS.jp, IQOSPHERE, LINE and other platforms need to have the localized guideline.



  2. Create a cloud sketch master library for the team for the design guideline.


  3. using the Zeroheight to present and share the global and localized guidelines with related function


Action - Details

Global guideline

Digital brand elements example

Global guideline

Color palette sample

Global guideline

Sample of Typography

Sketch library

Sample of the cloud-based sketch design guideline library share with UI designer

Zeroheight ExFw (design guideline)

Design guidelines with the Global and localize components guideline and specs.




Result

1.     The new devices had sold 150,050 since Sept launch and achieved the KPI 100,000 target for the end of 2021.

2.     Revamp of the EC site average improvement grow 3.28% based on the GA Report