Paidy installment plan improvement
Background
User is not easy to understand how to use installment plan and what merchant cover which type of installment plan.
Case
Paidy APP installment package
Situation
Users having difficulty understanding how and when they can use the Paidy installment plan, and currently, there’s no clear communication to encourage user to use the installment plan to create retention.
Task
To understand how the Marketing team promotes the installment plan and check out the current user journey to see where is installment communication and what needs to improve.
Action - Summary
Data analysis on the looker board with CS feedback then map out the current user journey to define the improvement touchpoints
Identify the communication journey to understand where the installment plan has been promoted
Benchmarking the use case and brainstorming on different solutions
present the solution to the manager and stakeholders to get the confirmation with Low-Fi
Then working with the UX writer to finalize the design apply design system and create a ticket to share with an engineer for the A/B testing
retrospective on this sprint cycle for the improvement
Action - Details
Data analysis
Sample of gathering the data on different sources and analysis with the problem statement
installment communication journey mapping
Identify the communication journey to understand where the installment plan has been promoted
Flow diagram
An sample of to identity new flow diagram for the installment plan improvement
Benchmarking and brainstorming
An sample of the brainstorming on each journey improvement touchpoint.
Phase 1 solution Design
An sample on the feasibility to finalize phase 1 design for the development